Gathering Our Speaker Community for Build Your Influence Ecosystem
A sneak peak into some of the emerging themes of the Summit
On May 8th and 13th, we brought together speakers for dynamic networking sessions, sparking meaningful connections and laying the groundwork for potential live collaborations. These conversations uncovered powerful insights, reflecting the core themes you'll experience at the Build Your Influence Ecosystem Summit. We share a sneak peek at what’s in store.
But before we dive in…
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Now, let’s dive into the emerging themes you can expect at the summit...
Identity-Driven Branding and Messaging
Myself, together with Sophie Lechner and
touched on a critical insight: the strongest brands are built on a deep understanding of identity. As Sophie explained, many entrepreneurs struggle with marketing because they focus on tactics without first anchoring in who they truly are. She emphasized that without clarity around one’s unique perspective and values, even the most well-crafted marketing campaigns can feel misaligned. Tiffany echoed this sentiment, sharing her approach to helping clients create "legacy brands"—businesses that are not just profitable, but purpose-driven and deeply connected to the founder’s core identity. shared the importance of creating unique, signature frameworks to differentiate one's brand, especially in the age of AI and information overload. This includes clarifying one's value proposition therefore translating expertise into trust and authority.Rethinking the Launch Mindset
Launching a program or product is often seen as a high-stakes event, but as Teresa Heath-Wareing shared, it doesn’t have to be a nerve-wracking, one-shot effort. For those who thrive on complexity, a multi-layered, strategic approach can turn launches into a creative dance, orchestrating meaningful client journeys over time. However, not every launch needs to be a grand production. Danielle Weil’s concept of "Launchflow" offers a more fluid, ongoing model, focusing on momentum and adaptability rather than rigid, high-pressure deadlines. This mindset shift encourages entrepreneurs to move beyond transactional thinking, focusing instead on transformational experiences that reflect their unique strengths and visions, making the process more fulfilling and less daunting.
Alternative Lead Generation Strategies
Several speakers highlighted the importance of exploring unconventional paths for audience growth beyond mainstream platforms like Instagram and Facebook.
shared how she rapidly built an audience of over 7,000 on Substack by focusing on tightly defined, niche content that deeply resonates with specific audiences. emphasized the importance of finding the right "pond" for your message, encouraging entrepreneurs to experiment with lesser-known platforms like newsletter swaps, podcasts, and niche communities. This creative approach not only reduces competition but also fosters deeper, more meaningful connections with potential clients.Authenticity as a Foundation for Community Building
Authentic self-expression emerged as a core theme, with speakers like Danielle Benzon emphasizing the power of finding one’s literal and metaphorical voice to build deeper trust and confidence. She explained that speaking from a place of genuine connection can create a powerful ripple effect in both personal and professional life. This perspective aligns with
’s approach to community building, which rejects the outdated, one-size-fits-all model in favor of spaces where members can share their real, often messy journeys without fear of judgment. Together, these insights highlight a powerful truth: communities thrive when leaders and members show up as their full, unfiltered selves, fostering genuine connection and lasting influence.Mastering Energy Management at Events
Balancing personal energy in high-engagement spaces was a key theme discussed by
and Sara Alepin, who emphasized the importance of pacing and recovery during hosting, speaking, live events and networking to avoid burnout. They highlighted the need for intentional breaks, quick refueling with high-protein snacks, and physical boundaries, while also acknowledging the “hangover” that can follow intense interactions. Sara, founder of the District Bliss community, stressed the value of creating inclusive networking spaces for introverts and extroverts. She shared a practical networking tip for introverts - suggesting that they pair up with an extrovert when entering social or professional gatherings, allowing the extrovert to naturally break the ice and introduce the introvert to others.Author Amplification: From Manuscript to Media
Kelly Keefe and Darice Fisher found strong synergy - recognizing that combining storytelling with strategic visibility can significantly enhance a writer’s authority. Kelly, who helps authors unlock their soul's message and leverage their books for professional growth, saw a natural crossover with Darice’s expertise in TV publicity and media strategy, as both focus on helping clients build credibility and reach wider audiences. They discussed the potential to create a seamless pathway where authors who complete Kelly’s writing program could then work with Darice to gain media exposure, effectively moving from crafting a compelling narrative to making that story visible through strategic PR. This collaborative approach positions authors not only as storytellers but as trusted voices within their industries.
Creating Transformational In Person Experiences
Both Jon Block and Mansi Shah emphasize the power of in-person, tribe-focused experiences that foster deep connections and transformational growth, while Andrea Merrill helps leaders craft impactful, story-driven keynotes that can become business assets. They shared a common vision for creating environments where powerful stories are shared, allowing leaders to turn their personal narratives into movements that inspire and mobilize their communities. This blend of immersive, tribe-centered retreats and story-driven leadership creates a potent formula for building influential, mission-driven businesses that thrive on deep, authentic connections.