Building a Long-Term Book Strategy that Grows with Your Business
A Conversation with Robbie Samuels
When is a book launch ever truly over?
That’s the question I posed to
, who recently celebrated a vibrant virtual launch party for his latest book. While most authors think of a book launch as a one-time event, Robbie approaches it as an ongoing strategy, and his results speak for themselves. With over 230 written Amazon reviews and a thriving author community, Robbie is reshaping how we think about book marketing.
The Book Is Just the Beginning
“Usually, authors promote for a few weeks and then let their book gather digital dust.”
— Robbie Samuels
Robbie’s goal is clear: 1,000 reviews on Amazon by the end of 2025. His strategy? Keep the book alive long after launch day.
One of his signature tactics is the Kindle Flash Sale, a cross-promotional event where entrepreneurial authors discount their books to 99 cents. “It’s a lovely way to stay visible,” Robbie says, “and support each other as authors.”
More than a sales push, it’s a community-building engine. Authors bring their audiences, cross-promote, and reach new readers in the process.
From Networking Expert to Book Launch Coach (by Accident or Fate)
Robbie didn’t plan to become a book strategist. In fact, he resisted it.
“I was known for running successful launches... but I was trying to become a networking expert. I didn’t want the book launch label.”
It wasn’t until a conversation with his mentor, Dorie Clark - who asked him for the third time why he wasn’t a book launch coach - that something clicked. “I finally said, ‘Why not?’” he shared.
What followed was the first Kindle Flash Sale, launched just two weeks before Black Friday 2023. He didn’t make much from it, but in December alone, he earned $15,000 in unexpected revenue. That moment sparked the creation of his platform, Biz Book Pub Hub.
Your Book Should Lead to Something
“People write the book they want to write. But often, it’s not the book their audience actually needs first.”
Robbie works with authors to align their book with a business goal. For many, that means tying the content to a coaching offer, a keynote, or a program. Without that alignment, the book becomes a “brick,” something you proudly stand on once, but don’t leverage.
Instead, Robbie encourages authors to turn the brick vertically and use it to wedge open doors - to conversations, referrals, and new opportunities.
Multi-Passionate, Strategic, and Focused
“You don’t need to pick just one lane. You need to be clear who each offer is for.”
Robbie is a true multi-passionate entrepreneur, author, strategist, Zoom expert, and coach. His secret isn’t in choosing just one role, but in defining the right audience for each offer, and creating systems that connect them.
He also offers a curated directory of ethical experts to support authors with editing, publishing, and marketing, all housed under bizbookpubhub.com.
Visibility Comes from Generosity
“Show up and offer value. That’s been my mantra since the pandemic.”
Whether it’s hosting free networking events, sharing high-value insights on podcasts, or guiding authors toward resources they need, Robbie shows up consistently and generously.
He’s not shy about giving away his best advice. As he puts it: “There’s always that last 2% you’ll only get by working with someone. But don’t hold back the 98% that could change someone’s life.”
How to Get 200+ Reviews? Start Here.
When I asked Robbie what it really takes to get hundreds of reviews on a book, his answer was simple and wise:
“Step one: be a stellar human being.”
“Step two: write a book that delivers real value.”
“Step three: build a launch team of people who believe in what you're doing.”
He doesn’t gatekeep. He builds relationships.
And most importantly, he keeps showing up, long after the launch party ends.
If you're writing a book to support your business, or want to breathe new life into one you’ve already published, take a page from Robbie Samuels’ playbook:
Launch Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue
Unfortunately we experienced some audio and connection issues during Thursday’s live session so we apologize for not posting the full video interview recording. Here’s a clip you can enjoy:
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